Chicagoland Senior News Demographics

Demographics

Chicagoland’s Senior News readers represent a highly targeted niche for local advertisers. Active and older seniors make up 75% of our readers, with the balance comprised of adults age 45 to 54.

What makes Senior News a powerful advertising vehicle?

Surveys have shown that:

• 86% read Senior News cover to cover

• 89% read the ads on a regular basis

• 84% keep and refer to each issue for one month or more

• 71% frequently purchase products and services advertised in Chicagoland’s Senior News

Maximize your ad dollars by reaching your market!

Our controlled circulation guarantees each issue reaches

people who need and want your products.

Consider these facts about our readers:

• Mature adults read newspapers more than any other age group

• They have 50% of America’s discretionary income

• They dine out twice as often as those under 36

• They spend more on travel and recreation

than any other age group

• They purchase 43% of all new domestic cars,

48% of all luxury cars, and 50% of all RVs

• They spend more on health and personal care products

than any other age group

• They spend more per capita in the grocery store

than any other age group

• They spend more on quality children’s clothing

for their grandchildren than the children’s parents do

• They account for 40% of total consumer demand